A company’s decision to charge different prices for the same service sold in different
market segments is most likely based on which of the following metrics?

A.

Internal rate of return (IRR)

B.

Lifetime customer value (LCV)

C.

Net present value (NPV)

D.

Return on investment (ROI)

A firm supplies a single line of products to consumers using retail stores and on-line sales,
distributors, and wholesalers. Currently the firm has common pricing and response times
for sales in each sales channel. Which of the following tools is most appropriate to employ
to improve profitability?

A.

Customer segmentation

B.

Customer-facing ordering systems

C.

Customer relationship management (CRM)

D.

Supply Chain Operations Reference (SCOR®)

Which of the following customer relationship management activities most appropriately is
used for revenue generation?

A.

Generating customer leads

B.

Generating graphic sales models

C.

Measuring customer preferences

D.

Identifying customer margins

Incorporating supplier input into product and process design helps to:

A.

maintain quality.

B.

stabilize product costs.

C.

reduce time to market.

D.

save costs to the buyer.

Which of the following scenarios represents a correct application of the Supply-Chain
Operations Reference-model (SCOR)?

A.

Sales and marketing refers to SCOR to improve demand generation.

B.

Production and engineering uses SCOR best practices to design a new "make" process
flow.

C.

Distribution and logistics selects suppliers from the SCOR reference list.

D.

Marketing and development incorporates SCOR Level I metrics for new product design

The primary reason for a firm to pursue strategic supply chain activities is to:

A.

gain competitive advantage.

B.

reduce costs.

C.

increase productivity.

D.

decrease product lead time.

Continuous improvement is best described as:

A.

a never-ending effort to expose and eliminate root causes of problems.

B.

a never-ending effort by the management team to reduce cycle time.

C.

identifying and implementing big-step improvements within a process.

D.

a process in which a supplier commits to replenishing inventory based on demand
without receiving replenishment orders.

A main benefit of using customer relationship management (CRM) is:

A.

maximization of on-time delivery.

B.

minimization of product returns.

C.

identification of customers with high lifetime value.

D.

finding new markets for existing products and service

Companies are more likely to consider the consequences of their product design decisions
when they view the reverse supply chain as an extension of the:

A.

forward supply chain.

B.

marketing process.

C.

manufacturing process.

D.

sales and operations planning process.

The main benefit of a mass customization product design strategy is to:

A.

sell high quantities of product to specific customer segments.

B.

achieve economies of scale in purchasing components.

C.

offer more product variety while keeping inventories low.

D.

avoid assembly of finished products.