The use of a seasonal index as a forecasting technique measures the ratio of the:

A.

average seasonal demand to the average demand for all periods.

B.

average demand for all periods to the average seasonal demand.

C.

average seasonal demand to the standard deviation of the demand for all periods.

D.

standard deviation of the seasonal demand to the standard deviation of demand for all
periods.

Which of the following levels in a supply chain network represents the most upstream
external activity?

A.

Supplier to contractor

B.

Manufacturing to supplier

C.

Customer to distribution

D.

Customer to contractor

A firm supplies products and services to a wide variety of industries with varying
requirements for responsiveness and reliability. Many customers across these industries
are not satisfied with the firm’s ability to meet the lead time and on time delivery
requirements. Which of the following tools is most appropriate for the firm to use to improve
customer service?

A.

Customer service ratio metrics

B.

Market segmentation

C.

Customer relationship management (CRM)

D.

Supply Chain Operations Reference (SCOR®)

A company has been delivering a global product that no longer appears profitable. Senior
management’s best response is to:

A.

analyze product profitability by market segment.

B.

discontinue the product based on eroding profitability.

C.

provide additional incentives to the sales force.

D.

increase promotional activity across all markets.

Medium-term demand management projections are used primarily to:

A.

complete strategic business planning of facilities.

B.

complete forecasts at the item level.

C.

aggregate demand for production planning.

D.

develop the master production schedule.

A manufacturer of plastic components that are sold either directly or through distributors
wants to identify the requirements of the end customers for each market segment. Which of
the following approaches would be most appropriate?

A.

Analyzing the buying history for each of the market segments

B.

Asking the manufacturer's direct customers

C.

Conducting a market research project

D.

Sending samples of potential future products to the final customers

The most likely benefit of implementing a collaborative transportation management system
is:

A.

lower distribution center operating costs.

B.

fewer transportation planners.

C.

less variability in picking and packing time.

D.

less variability in transportation costs.

Compared to a global strategy, a multicountry strategy would be characterized by:

A.

strategy coordination across countries

B.

preferred suppliers located in host countries.

C.

major strategic decisions coordinated centrally.

D.

products adapted to local needs.

A manufacturer can simplify the forecasting process by pooling demand forecasts for a
product group and then:

A.

averaging total demand and spreading it evenly across all items.

B.

disaggregating demand to the item level based on marketing input.

C.

disaggregating demand to the item level based on historical proportions.

D.

allocating demand to each production site.

Which of the following considerations is an important supply chain design decision?

A.

Product design

B.

Selecting supporting information systems

C.

Identifying labor force requirements

D.

Identifying training programs