Topic 1, Fundamentals of Supply Chain Management
A company plans to maximize profitability by charging more for its products at retail
locations than on its website. Which of the following segmentation strategies would best
support this plan?
A.
Group
B.
Channel
C.
Regional
D.
Location
Channel
Which of the following situations is an example of inventory being held as a way to balance
supply and demand?
A.
A manufacturer holds inventory of key components to maintain a level production schedule.
B.
A manufacturer of seasonal products builds finished-goods inventory before the peak
selling period.
C.
A distributor maintains safety stock of slow-moving items at a central distribution center.
D.
A retailer stocks a variety of sizes and colors of a fast-selling item to avoid losing sales.
A manufacturer of seasonal products builds finished-goods inventory before the peak
selling period.
The purpose of continuous improvement in the supply chain is to:
A.
eliminate the root causes of problems.
B.
improve interorganizational communication.
C.
develop better written procedures.
D.
reduce product costs.
eliminate the root causes of problems.
The probability of customer dissatisfaction is highest when which of the following conditions
exists?
A.
Customer expectations are clearly defined.
B.
Supplier execution is too low.
C.
There is a gap between expected performance and perceived performance.
D.
There is a gap between what was indicated and what was accomplished.
There is a gap between expected performance and perceived performance.
A return material authorization (RMA) policy is used in reverse logistics to:
A.
physically transport returned items by using an efficient transportation mode.
B.
minimize the number of returned items by involving product design and demand forecasting.
C.
reduce the cost of returned items by refusing to accept items that should not be
returned.
D.
reclaim substantial value from returned items by recycling
reduce the cost of returned items by refusing to accept items that should not be
returned.
Which of the following marketing strategies emphasizes offering services at a lower price
than rival services with comparable features?
A.
Cost leadership
B.
Service differentiation
C.
Customer focus
D.
Market responsiveness
Cost leadership
A large manufacturer wanting to be more competitive in the global market place decided to
outsource its transportation and return processing to other companies on a contractual
basis. The companies providing the services would be referred to as:
A.
fourth party logistics providers.
B.
third party logistics providers.
C.
retail services providers.
D.
distribution services providers.
third party logistics providers.
A manufacturer uses standard costing, and a potential supplier uses activity-based costing.
This difference most likely will have implications for which of the following types of future
decisions?
A.
Price concessions
B.
Make-or-buy
C.
Distribution warehouse locations
D.
Freight terms
Make-or-buy
Which of the following is the most important result when a company implements customer
relationship management?
A.
Profits are maximized.
B.
Retention of key customers is increased.
C.
Product options are increased.
D.
Transaction costs are decreased
Retention of key customers is increased.
Which of the following benefits of supplier relationship management typically results from
collaboration with a few critical suppliers?
A.
Automation of supplier sales activities
B.
Elimination of formal contracts
C.
Reduction in customer and supplier inventories
D.
Standardization of communications
Reduction in customer and supplier inventories
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