Compared to mass-media marketing, customer relationship management has the
advantage of allowing the organization to:

A.

compete for customers based on service.

B.

reach a larger number of potential customers.

C.

reduce inventory to improve cash flow.

D.

focus on attracting new customers.

An advantage of using a third-party logistics service (3PL) is improved:

A.

on-time delivery of shipments due to higher inventory levels.

B.

cost structure due to economies of scale.

C.

access to smaller markets due to localization.

D.

risk visibility due to inventory consolidation.

Which of the following corporate strategies is most consistent with a flexible supply chain
strategy?

A.

Being the low-price leader

B.

Providing the highest-quality service

C.

Providing mature products with stable sales

D.

Emphasizing the quality of the product

Which of the following factors typically is the most significant impediment to implementing
collaborative commerce?

A.

Technology barriers

B.

Security

C.

Corporate culture

D.

Return on investment (ROI)

The primary objective of supply chain management is:

A.

minimizing transportation costs.

B.

reducing inventory levels.

C.

taking a systems approach.

D.

implementing advanced technologies

Compared to a blanket purchase order, a supplier alliance agreement is best differentiated
by:

A.

efficient material replenishment processes.

B.

clearly identified roles for the buyer and seller.

C.

a shared vision of added value.

D.

a sole-source agreement.

The question below is based on the following flowchart:

Which of the following phrases most accurately describes the complete flow of demand
information?

A.

From supplier to customer

B.

From customer to manufacturer

C.

From customer to supplier

D.

From supplier to manufacturer

The value that logistics provides within the supply chain can best be summarized as:

A.

satisfying customer expectations about availability and delivery at an acceptable total
cost.

B.

meeting promised location and on-time delivery goals with minimal use of expediting.

C.

establishing inventory and delivery goals with various customers that fulfill the firm's
profit objectives.

D.

providing accurate in-transit and delivery information to customers and salespeople.

The primary reason for the evolution of the supply chain is:

A.

fewer rejects due to poor quality.

B.

increased on-time delivery.

C.

increased cost savings.

D.

increased communication.

What is the primary role of marketing in supporting supply chain management?

A.

Selecting favored supplier partners

B.

Developing efficient customer channels

C.

Focusing on short-term forecasting accuracy

D.

Working with research and development on slow-moving products